Over the past several years, a taxi company’s marketing management has relied on a number of basic but proven techniques that did not rely on anything associated with online taxi reservations. Instead, the marketing strategy often focuses on the following:
Carefully choosing a local phone number that is easy to remember
The card will be sent to your neighborhood.
Posters in particularly interesting and frequented areas such as train stations, supermarkets and night clubs.
Advertise with your local phone number on the cars
Pay for a yellow pages list
Word of mouth and a local reputation for reliability
Many of these techniques have been used well and will produce results over time. Because of this, I don’t want to suggest that none of them will harm your taxi business. In fact, many companies are still using these techniques today!
Nonetheless, customers and companies today buy goods and services through a modern phenomenon: the Internet. Since 2000, the internet has revolutionized the way we all search for and buy goods and services. Choosing and buying taxi services is no different, although it can be said that the taxi industry and private rental industries were slow to make the most of it even in 2012.
Many taxi companies and private rental companies seem ingrained in the old ways of promoting their local businesses. As I said earlier, this is not a bad thing in and of itself, but the fact that so many people are using “google” to search for local goods and services these days seems like many are losing their business, a bad business decision.
An online presence should not fear a taxi or private landlord. Yes, it’s new, it’s fast, but most importantly, it guarantees your company more taxi work! However, a low quality static DIY website is not enough in 2012. Because of all these old local advertising methods, your website needs to attract your customers and provide absolute clarity about you and your company. Your company and enable the customer to interact. ”
The online world interacts with customers in different and more sophisticated ways. Online customers expect information, they want to see what services you can provide, what your contact information is, and most importantly, they want to be confident that you can meet their needs. With so much information available, customers will not only see your offerings but also those of your competitors. Your “offer” has to be something very special!
Hence, a taxi website that searches for taxi reservations online should offer:
Remove the website title with the phone number
Easy to use and simple navigation [services, vehicle types, contact us, etc.]
500 word description of your business, region, links and local numbers that will provide a more useful “experience” to your web users.
A pricing and booking engine that allows your taxi company to really interact with your customers 24 hours a day, 7 days a week.
General application form
In addition to having a good looking and functioning website, your website needs to be on the World Wide Web. Similar to the principle of having a good phone number that is easy to remember or that is at the top of the yellow pages lists, your taxi website should be found in the major search engines. Hence, your website has to be on Google’s first page without compromise! This is where search engine optimization comes in both on and off the website.
Understanding how to protect your taxi business and online taxi business requires application, time, understanding, and resources. It doesn’t cost a fortune, but you need to understand the basics to ensure you can get a return on investment regardless of your online investment.
Smart taxi operators have long understood that search engines like Google are rapidly replacing the yellow pages so that local customers can get local goods and services. So if you’re # 1 on Google or Yahoo for your city, you’re guaranteed to get more bookings online!
Not sure where to start to get more online taxi bookings? Don’t worry, there are many web designers who can help you. However, a suggestion might be to visit Taxi Bookings Online. Not only do they help taxi companies around the world to improve their web presence with attractive websites, but they also offer competent advice on all matters relating to search engine optimization.
Securing online taxi bookings is similar to how you and other customers would have won over; As long as you remember, the processes that can be used to support your business seem much simpler. Embrace the internet and it will help your business.
Amit Kumar Parashar partners with Taxi Bookings Online to help taxi companies and private rental companies get more out of their online efforts. To find out how online taxi bookings can help you secure more online taxi bookings, as customers like Chelmsford Taxi Company, contact us today.