The outbreak of novel coronavirus pushed real-estate agents and property executives to come up with innovative ways to showcase the available property options to its potential clients. It enables them to connect and discuss the properties with the interested local estate agents without juggling around to find the perfect house in person.
What is a virtual housing fair?
A virtual housing fair is an online event that takes place over digital space. The platform enables students to connect and interact with potential property managers to find their home away from home. After covid-19 came into existence, finding a rental place with one manager was stressful but virtual and hybrid events platforms proved to be very effective. Now you can find your home from the comfort of your own personal space with so many property agents available for your service. All you need is a stable internet connection, a mobile or a laptop and you are good to go!
Steps to host a virtual housing fair
Know the objective behind hosting your virtual housing fair
Before organizing your virtual housing fairs know the motive behind them. Know the basics- your target audience, speakers, sponsors, agent’s background. Accordingly, make a plan on how you can deliver the best virtual housing to attract more students and agents to your event. Have a clear perspective beforehand. It may help you deliver more effectively and ensure successful virtual housing fairs.
Know your target audience
Knowing your target attendees can offer your event great success. When it comes to locating on-campus or off-campus housing, students have a few options. One of the most critical aspects of the college and university experience is where students want to live. Furthermore, who you live with and where you live are important aspects to consider as well. A simulated housing fair is an ideal way for students to learn about the various choices available. Parents are often consulted in this decision-making phase. As a result, they are able to come in and ask questions, as well as see where and how their children will be living.
Have you yet considered how you will bring relevant attendees to your platform? The answer is simple- by promoting your event vigorously. But before we dive into the marketing part, it is important to acknowledge your audience. This is a crucial step for a successful virtual housing fair. So, how can attendees figure out where to look for home options? How do you entice them to come in? Let’s speak about how you can publicise your virtual housing fair.
Promote your virtual housing fairs
Your event landing page defines everything, right from the brief of your event to who all are going to be attending your event. This is important for any attendee as on the basis of your landing page they are able to decide whether to invest their time or not.
All of your efforts, whether email marketing or social media content, should point people to your website. You must have all of the facts the audience requires in order for them to make the final decision. From eye-catching concepts to important facts about the speakers, supporters, location, and time, there’s plenty for everybody. To send viewers the nudge, have a strong CTA. Additionally, have a popup on the website pages to remind new guests about the upcoming virtual housing fair. This serves as an additional reminder for the upcoming event.
Choose the right platform & technology for your virtual housing fair
To host a successful virtual housing fair, you must use the right virtual housing fair platform. Choose the correct service providers that deliver entertaining and customisable virtual event offerings and are in fierce competition.
The right platform to use is determined by the attendee’s expectations and specifications. Aim for a platform that allows you to build custom 3D interactive booths, as well as provide live chat and other engaging features. Attendees may provide one-on-one or group conversations using live audio, video, and text chats. At the same time, interactive features including live polling, surveys, & Q&A sessions help keep virtual attendees involved and generate necessary information during the event.
The detailed data recording function aids in the collection of all attendee data from the beginning to the conclusion of the case. It then aids in the provision of comprehensive analytics reports and the measurement of performance metrics. In addition, request a demo from a virtual property fair service provider to learn more about the platform’s capabilities.
Defines you budget
Earlier, before the outbreak of the global pandemic, looking for a house was stressful as you had to visit multiple houses to find that one perfect home. Which resulted in being very costly not just money-wise but also health-wise. Thanks to virtual events, now you can look out for many properties available in the market, choose the one you like & book the house from any corner of the world with just a few clicks!
It is very important to keep your attendees engaged throughout your event. As attendees will attend the event from the comfort of their home, so distraction can take place. To avoid that, Incorporate engaging features such as live poll, live text/audio/video chat, surveys and more to enhance their experience.
Choose the correct sponsors & speakers
Invite speakers and advertisers to support the interactive housing fair through their own social media platforms. Using their own channels will assist in spreading the message to their intended readers. Empowering the speakers and promoters who will be attending the event will help to increase word of mouth. This is because sponsors and speakers are always the event’s main attraction, thus help in encouraging more participants to be a part of an event.
To meet the right people, you’ll need to advertise your interactive housing fair. It’s a perfect opportunity for people to meet brokers and realtors and get the information they need. They will learn more about renting an apartment or buying a home by attending webinars and individual booths. They will also have one-on-one meetings with ad executives at the booth.
Make the most of email marketing while still making a splash on social media and on the website. Pay particular attention to the artwork and crafts. To successfully attract your audience, use catchy taglines and strong CTAs in your correspondence. And that’s it! You’re well on the way to hosting a successful online housing fair.
Over to you
Beyond the shadow of a doubt, the novel coronavirus has many drawbacks but we have successfully overcome them by officially connecting and networking with people around the world with the help of virtual event platforms. With this ultimate guide of hosting a virtual housing fair, we are sure you will maximise your chances of getting more attendees and generate profits.