Are you a small business owner? Or are you worried about customer relationship management? Now, you shouldn’t. E-mail marketing is there to help you out. We often consider that for small businesses email marketing isn’t potent enough. But the fact is, 54% of small businesses saw an upward trend in sales after considering email marketing an important tool. If you are totally a newbie for email marketing, worry not this article has a lot for you. In order to learn more and enrich yourself check out Digital Marketing Courses in Pune
Brief History of Email Marketing
Gary Thuerk was the first to send mass emails to 400 potential clients and resulted in $13 million worth of sales in Digital equipment Corporation (DEC) products. In the early 1990s users started to refer to it as spam and started to block out the emails. Previously it became very difficult to measure the importance of email marketing and people never considered this as the direct communication tool. But with the evolving time as small businesses saw growth because of Email marketing things got positive for email marketing. Now, this kind of marketing helps not only small businesses but pervasively to all businesses.
What are the types of Email Marketing?
Basically, for any business, email marketing is carried out in three potential ways:
Transactional emails: In this kind of email marketing the company sends required mails to triggered customers. The focus is to convey information regarding password resets, confirmation emails, order status, etc. overall the strategy is to provide the customer with on-sales and after-sales effective assistance.
Direct emails: In this kind of email marketing company collects the list of potential customers and sends direct promotional emails to them. This kind is the cheaper and traditional way of doing marketing. Moreover, the company should make sure that while sending email they are not allowed to violate the spam laws (CAN-SPAM) or any other prevailing law.
Opt-in email: In this kind of email advertising, the recipient of the advertisement has subscribed to receive it. In this kind, the company wants to send the newsletter to the customers. Such a newsletter informs customers of upcoming events, products, or promotions. Marketers send out promotional emails to the opted-in contacts.
Why choose E-mail Marketing for a business?
There are several kinds of marketing, like content marketing, social media, search engine marketing, and many others. Why choose Email marketing?
The answer lies below:
Return on Investment: We all have a perspective of a sooner outcome. If you have that, email marketing is the one for you. According to the records of DMA (direct market access), the ROI for email is $35 for every $1 spent.
It is pretty much impossible for any other platform to provide the reach of thousands of clients instantly. We all say social media help us spread awareness about our business and content but there is no telling on who is actually reading our content in particular. Email marketing provides businesses with an opportunity to reach out to potential clients directly by connecting over email.
Today’s world is all about Email Marketing because the way is easy. Customers can get all the details about our business by just subscribing to us. With us advancing digital tools tacitly, social proof has become a huge influence on online selling.
Connecting with the interested audience
This is the only kind of marketing for which consumer asks. Businesses send emails to those who have asked for it. Because of this filtration leads got converted in a transparent way. There is one more way of sending email to the uninterested customers but that will hamper the brand image of the Company and result in amortization of goodwill.
Minimum or no cost
Email marketing is the one where you don’t have to invest much monetary-wise. You don’t have to print posters, flyers. You can invest in some automated software for keeping track or sending thousands of emails at a time. But for small businesses the cost is NIL. So, the focus is on earning more and spending less.
Ways to measure the success of using Email marketing for small businesses.
We all get accelerated with the progress and tend to do great things. Digital Marketing Training in Pune enhances you with all sorts of knowledge on measuring.
The small business using Email marketing should keep track of few things enlisted below:
- One should keep track of the number of emails that are marked spam.
- One should keep track of the number of emails that are forwarded.
- Compare the emails that got deleted before and after opening it.
The best thing to do is to make your newsletter mobile friendly because most of us spend a lot of time with our phones and most of the customers use mobile for accessing the mails.
Follow these simple steps to build an email marketing strategy:
- Start making your list.
- Place good quality content. Place only those commitments that you can fulfil. Like, if you promise for the weekly newsletter and send it to them monthly that is a total blunder.
- Always provide analysis and segmentation. The three important analytics are unsubscribing, click-through, and open rate.
What do you need to do to get started with Email Marketing?
If you have read till here, you are well aware of most of the fundamentals. Now, the next challenge is how to get started with E-mail marketing for your business. Implementing an email marketing strategy is not too difficult. You can get started with email marketing for your business just 3 easy steps:
Step 1: Get Email marketing software
Having good email marketing software will provide you with few facilities. For your small business, you can send thousands of emails at one click, automated newsletter sending, and keeping track of messages sent. One thing to keep in mind is, do not use ISP (Internet Service Provider), they are designed for personal use only not for email shoot. Use ESPs (Email Service Providers) instead. This is a formal platform and has the necessary infrastructure to ensure that email lands in the inbox.
Step 2: Pricing
Choose an effective price for the software packages. Many marketing agencies will convince you to get in with cheap prices for a small number of subscribers. But they will hike the price once that subscriber limit is crossed.
Step 3: Make an Email list
This is the list of the subscribers who opted in to receive the emails from your small business. Yes, you read it right. Clients subscribe to the emails and that is what email contact is. They have agreed to receive the emails from your side. This process took place when they entered their email address into the email signup form or for a one-to-one session form. This is done on the blog, landing pages, social media, or website. This process is technically referred to as opting-in.
Email marketing showed an upward graph in the 21st century not only for the business having great turnover but also for the small businesses. One of the signs of its popularity is the low cost and formal automation. You will get to know more about email marketing in our Digital Marketing Classes In Pune