OTT stands for Over the Top and refers to TV and movie content that is streamed over a high-speed internet connection
OTT stands for Over the Top and refers to TV and movie content that is streamed over a high-speed internet connection rather than a cable connection or satellite service. It is not free content, you have to pay a certain amount to view the content for a certain amount of time. Duration For ex:- Amazon Prime Video, Netflix, iTunes, Hotstar and HBO Now.
To view OTT content, an internet-enabled TV or device such as a laptop, tablet, etc. with a high-speed internet connection is required. show old movies and TV shows how it was done in the beginning. If you don’t have a smart TV, you will need an OTT device, i. H. a device used to consume or display OTT content, e.g. Amazon Fire TV sticks.
Best OTT apps/ platforms apps in India
There are too many OTT services in India and if you don’t know them it can be difficult to choose the best one for you. Choosing an OTT platform depends on the type of content you want to broadcast. Shows, Movies, and Sports, you’ve got Sony Liv and Disney + Hotstar, while Amazon Prime Video and Netflix are home to some of the best original shows and movies. They have Voot, MX Player, Zee5 and other OTT platforms in India for regions, we have compiled a list of the top 10 OTT platforms currently available in India with the prices and benefits of their subscription plans.
Benefits of OTT platforms or media services:
1.Easy to use: OTT content can be accessed easily, the user just needs a stable internet connection and a device like PC, Smart TV or mobile device etc.
2.Inexpensive: OTT media services are inexpensive compared to conventional D2H connections.
3.Convenience: Allows you to watch your favorite shows at any time and without time restrictions. You can also watch as often as you want. There are also no geographic restrictions as it can be viewed from anywhere simply by logging into your account.
4.Diversity: OTT offers a wide variety of content including movies, TV shows, news, sports, kids content and more. You can also view content from other countries.
5.Ad-Free: The main advantage of OTT content is that you can watch your favorite content without commercial breaks, so not only do you entertain but also save time. Additionally, due to the COVID19 outbreak, most filmmakers prefer to publish their films on major OTT platforms.
Top OTT platforms in India
1.ZEE5 – is a video-on-demand OTT service owned by the Essel Group and launched in India on February 14, 2018 in 12 different Indian languages.
2.MX Player: It is an Indian video-on-demand service owned by MX Media & Entertainment. It is available on iOS, Android and the internet. In 2019, it was reintroduced as an OTT platform with genuine content.
3.ALT Balaji: is a video-on-demand platform from Balaji Telefilms Ltd. It is a subscription-based OTT platform that is available in 32 different interfaces.
4.Arre – is an Indian OTT media service based in Mumbai that produces and offers videos, web series, audio series and documentaries via its online channel. Arre was launched in April 2016.
5.Voot: It’s also an OTT service from India. It is a video subscription service on demand (SVOD). It was introduced in March 2016. It is available as an application for iOS and Android users and as a website for desktop users.
6.Netflix – is another popular streaming service in India that offers three subscription plans such as Basic, Standard HD and Premium Ultra HD.
7.Disney + Hotstar – is an Indian live streaming service owned by Novi Digital Entertainment, a subsidiary of Disney’s Star India.
8.Amazon Prime Video – Was launched in India in 2016 and is available in six Indian languages in addition to English.
9.Sony LIV – It is also an Indian video demand service operated by Sony Pictures Networks India Pvt. Ltd. The library contains content from Sony Entertainment Network channels in India such as Sony TV, Sony Max, Sony Pix, etc.
10.Eros Now – Introduced in India in 2012; is a subscription-based OTT platform owned by Eros Digital. Eros is now showing several successful films and web series.
Types of content in OTT
OTT television, commonly referred to as online television or internet television or streaming television, remains the most popular OTT content. This signal is received over the Internet or over a cellular network instead of receiving the television signal from a terrestrial or satellite broadcast. It is controlled via the video distributor, an app or a separate OTT box or dongle connected to a phone, PC or smart TV. In mid-2017, 58 percent of US households would access one every month, and advertising revenue from OTT channels exceeded that from web browser plug-ins.
OTT messaging is defined as instant messaging or online chat services provided by a third party as an alternative to text messaging services provided by a cellular network operator. An example is the mobile application WhatsApp from Facebook, which replaces text messages on smartphones connected to the Internet. Other OTT messaging providers are Viber, WeChat, iMessage, Skype, Telegram and the now discontinued Google Allo.
OTT voice calling capabilities, typically VoIP calls provided by FaceTime, Skype, Viber, WhatsApp, WeChat, and Zoom, for example, use open Internet communication protocols to replace and sometimes improve existing carrier-controlled services from cellular operators
FAQ for OTT plateform
1.Are OTT platforms paid and do they require login?
Most OTT platforms are chargeable and require registration to stream content. Some OTT streaming services offer a 30-day trial version that allows you to stream content for free for the first month. They calculate the subscription fee, which is automatically deducted from your account. if you want to continue. That being said, Airtel, Jio and Vi offer free subscription to most OTT platforms in India.
2.Which telecom operator or service offers the most OTT app subscription?
Jio is the top of this giveaway. Mukesh Amban’s advertised telecommunications broadband service Jio Fiber offers a free subscription to up to 15 apps including Netflix, Amazon Prime Video, Disney + Hotstar, Sony LIV, ZEE5, Sun NXT, Voot and ALTBalaji, followed by Airtel, Vi and among others other ISPs.
3.Which OTT apps offer live cricket streaming in India?
Live cricket streaming like IPL is mostly done on Disney + Hotstar and Sony LIV. The platforms also offer live coverage of other sporting events such as soccer, tennis, badminton, Olympics, and more.
4.How do OTT platforms make money?
The main source of income for OTT platforms is subscription. In addition, some OTT services make money from ads and downloads. While it looks like the profits are great, OTT platforms often operate with negative cash flow. Content from other production companies to attract users.
5.Who regulates OTT platforms in India?
Last year, the government placed OTT video transmission platforms under the purview of the Department of Electronics and Information Technology to oversee the operation of these platforms in the country, and it is also believed that OTT platforms would have to apply. for certification and approval of the content they wish to submit from the Ministry.