Graphics say a lot; with a picture, you can convey a message that hundreds of words can’t. That is why successful graphic designers are the ones who focus on their art of spreading it all through their designs more than anything else. Top graphic designers in Abu Dhabi, New York, Mumbai, or anywhere else in the world are driven by a sense of purpose in their work.
Have you ever thought about what an effective graphic is, or what are the things that make a graphic look effective? Well, if you ever thought of that, then surely you can get the answer to that as you have landed on the page. As the title of our blog says, we would look into the elements that make a graphic design look effective.
The Plan
Yes, it is true that you use your digital tools on a computer or laptop to build a design, but the planning is still off the system. What we mean is that the planning and design of a graphic start on paper, and most of the famous and successful graphic designers create a plan based on the purpose for which they have to create the graphic. Further, they create a few rough sketches and then get clarity as to what is to be presented to the audience. This clarity of thought lies at the core of the design.
Simple and effective
The best and most effective graphics use the principle of simplicity, which is the ultimate sophastication. You can see any logo of a popular brand or the graphic work of a prominent designer. What they do is bring out the message in a simple manner without going for the lust of looking fancy and appealing. The overt fancy look or putting too much in one place has few takers and is a sign of a lack of artistic sense or understanding.
Use of Color
The way colors are used in the graphics can make or break the entire essence of them. If your purpose is to soothe the viewers, then going with a bold color scheme—something that shouts itself loud—is not cool. Colors have importance and are associated with human psychology. Colors like red are known to attract and create a sense of urgency among viewers. That is why you would see the use of red in advertisements that want to say hurry sale is over till stocks last or something like that. Thus, the wise use of color is also part of effective design.
Consistency
This is something that those with a certain amount of experience in the domain understand better. Consistency of the design with the overall color pattern, theme, and message it wants to convey is very important. An inconsistent design would be pleasing, irrespective of how artistically it has been done. The element of consistency comes from point one that we discussed, which is planning. The rough sketches and the plan at the start give you an idea of how consistent the design looks. Changes made there can go a long way in making the final design effective.
Conclusion
The efficacy of a design is what puts many things together. As per what we discussed here, from plan to color, each and every step adds to the efficacy of the design. A graphic designer who understands that is usually at ease because the idea is clear and that is what he or she reflects. If we sum up in a simple way, then what we define as an effective design is first created in the mind of the designer and is then actualized.
Author Bio:
Hermit Chawla is a marketing manager at Sprak Design. He would love to share thoughts on web design companies in India, lifestyle design, branding firms, exhibition design, etc.
