Settled in Gurugram and established in the year 1999, Swayam is India’s leading home design brand engaged in the assembly of home furnishing items such as bed linen, table linen, kitchen cloth, comforters, cushion covers, laundry bags, curtains, and a large group of other home adornments.
Dealing with new plan thoughts and texture advancement, its assortment incorporates both delicate sheeting and the handloom range. At this point, its items are accessible at over 400+ counters in over 70+ urban areas across India.
“Swayam” is derived from a Sanskrit word that implies me, myself, all alone. The organization was begun by Neerja Garg, co-founder and creative head of the organization. She set up Swayam to communicate, exhibit her plan and imagination, and make a business recommendation out of it. Neerja tutors and empowers the whole group of youthful experts and works with them to convey top-tier administrations to customers.
Administrations OFFERED BY THE COMPANY
Today, Swayam effectively fabricates and serves the market with its remarkable and novel item bin of daily home utilization and medical textiles.
Every day, HOME USAGE PRODUCTS
It incorporates Premium Bedsheet Sets, Finely Quilted Comforters, Winter Quilts, Mattress Protectors, Cushion Covers, Pillow Covers, Curtains, Aprons, Tablecloths, Table Runners, Place Mats, Dinner Napkins, Bags, and Kids Home Furnishings.
Clinical Textile Products
It incorporates inclinic bedsheets, head caps, elasticated shoe covers, personal protection equipment kits, surgical gowns, full-face protective shields, masks, scrub suits, lab coats, anti-microbial hospital aprons, and coveralls.
What makes the brand unique
Swayam has the greatest crate of contributions, in excess of 7,000 Sku’s. Known for doing unique and odd plans, the items being imaginative and consistent with client needs, the USP lies in plans being varied and stylish yet pocket-accommodating. A group of lively and youthful personalities takes Swayam forward in the field of current retail in the homegrown, just as in the worldwide field of home decorations. Having this as the center strength and using the tremendous in-house fabricating limit, the organization has had the option to satisfy the unexpected demand for beautiful yet safe items relating to day-to-day existence with its colossal scope of items and inside and out plan choices.
Swayam has continually been advancing with new procedures at whatever point and any place required. A couple of variables that have assisted the brand with developing the market are:
Item arrangement in the multichannel retail space
Complete in-house planning and assembly, beginning to end
Assortment of items and customization prospects
Quick and convenient reactions without fail
More limited lead times
THE CLIENTELE
Swayam has been serving the three principles of advertising significantly. These are:
Indian Domestic Retail: Online and Offline
Online channel partners like Amazon, Flipkart, Myntra, Paytm, Pepperfry, Tata Cliq, Ajio, Firstcry, Nykaa, and offline channel partners like Shoppers Stop, Big Bazaar, @Home, Hometown, Reliance Retail, Spencers, Furlenco, and Dmart, to give some examples.
Sends out World Over
Swayam works with business sectors abroad, like the UAE, UK, Canada, USA, Australia, and Germany. The organization additionally does private label items for long-term customers.
Corporate Gifting and Institutional Sectors
Swayam is pleased to be related to enterprises like hospitals and pharmaceutical companies, schools and colleges, restaurants and shops, hotels and resorts, state departments like police and railways, institutions, and guest houses in the undertaking to supply protected and best quality affirmed items to India.
Incredible Opportunities For The Company
Having a humongous range, Swayam consistently pursues new advancements to take care of each prerequisite, everything being equal—the maxim being “Assuming you can figure it, we can make it.” Focusing on getting a greater piece of the corporate pie through contracting neglected domains and expanding the quantity of retail outlets—both MBO’s and company showrooms—Team Swayam plans to double its turnover in one year.
Additionally, Swayam accepts that the web-based market is perhaps the greatest chance and has had the option to keep its item perceivability high in driving commercial centers in India; presently, the organization needs to zero in on the nature of the postings. It has, thusly, wanted to add A+ content with item/assortment recordings to better articulate its thoughts on the lookout. With a huge assortment of items in its portfolio, Swayam anticipates snatching a bigger reach in the international market. Infrastructural advancement and improvement of creation limits would likewise be an equal space of concentration for the organization.
MISSION AND VISION STATEMENTS
The mission of the organization is to stay centered around becoming one of the top confided in brands, in light of the way of thinking of “significant worth for money” items that are inventive, innovative, odd, and innovators, by ceaselessly redoing and reacting to the treasured necessities of end-clients through moderate and advantageous investment, everything being equal, both inside and out, and by enlisting at least “30% year-on-year” based development.
The vision of Swayam is to reliably serve its client base through items that are remarkable and novel, combined with a list of support administrations, with the intention of enrolling dramatic development driven by all business-related verticals to guarantee that its items arrive at all homegrown and global-based families throughout the long term, adding to always expanding clients pleasure and acknowledgment.
