How Could Marketers Make The Most Of IGTV

Instagram TV(IGTV) is the long-term vertical video content channel from Instagram. Learn the easy steps on how to bring your IGTV channel now.

IGTV brings brands or businesses to make their long-term video content series on the platform. It is the perfect way to join hands with influencers, develop engagements, and build your marketing strategy on Instagram.

Instagram TV(IGTV)

IGTV is the long-term video content channel from Instagram and also accessible from an app. Instagram introduced the feature in late 2018, and it allows the users to make more extended video content than Instagram posts and stories.

Regular users could post 10 minutes of IGTV content, where verified users could post IGTV videos for nearly an hour. The platform allows content creators to upload a minute IGTV video previews on their main feed section to increase discoverability in 2019. 

How To Make a Channel On IGTV

You want to make a channel on IGTV if you need to upload IGTV videos. And it’s an Instagram account. Your account allows you to post IGTV videos within the platform or IGTV app.

How To Monitor The Performance Of Your IGTV Video

To get the analytics of your IGTV videos on Instagram:

  • Click the video contents you need to monitor
  • Click the three vertical(Android) or horizontal(iPhone) dots at the video’s bottom space.
  • Click “View Insights.”

5 Great Ways For Every Business To Use Instagram TV(IGTV)

Here are the best five ways to IGTV video content or series you could make for your business or brand.

     Make Tutorial Videos

Tutorial video contents are a great way to develop engagement rates effectively. “How-to” video content could cover various topics in your niche. You can make an IGTV video series on makeup tutorials or might be one about cooking tutorials.

If your industry sells a service or product, you could make how-to video content providing more information about that particular product or service. This content type will acquire more Instagram TV likes instantly because the audience grabs unknown information about something. There are massive opportunities for your business or brand to bring out IGTV series.

     Conduct Q&A Session

The Q&A session with your target audience is the perfect way to answer every question your fans may have. Also, it is a beautiful opportunity to provide solid leadership in your niche.

Pro tip: Upload a post content on your Instagram story and feed promoting your exciting Q&A session. Ask your fans to raise questions they have about your product or brand or anything else. You could utilize it during IGTV video recordings.

     BTS(Behind The Scenes)

It’s the perfect way to develop transparency for your business or brand. Through showcasing your audience about your company looks – either interviewing your teammates or filming simply your workstation, you could grow your brand trustability among target audiences.

The result is more authenticity towards your industry and products. And the trustability of a brand or business is the crucial part of converting the audience into customers.

     Event Streaming

Share your event hostings with your audience on Instagram TV(IGTV) channel. It’s an excellent way for your target audience to get the events that they have missed. Your audience appreciates your move, and you could provide them with content they could engage with.

     Conduct Talk Shows

You could conduct a talk show centering on your brand on IGTV. Bring guests who are leaders or influencers from your industry. If you are really interested, you could bring your teams together and get the in-house band.

IGTV Best Practices And Tips

     Place The important Part At First

People will scroll feeds more quickly. You just have a fraction of seconds to grab your audience’s attention towards your videos. The first 15 seconds of your IGTV content is the crucial part of gaining more audience to watch your entire video.

Don’t post videos with a silly introduction, and don’t provide a stupid reason for them to avoid your videos. If you share a one-minute preview to your feed section, you have a better chance of getting a massive audience to watch your video content.

Place essential points and a clue of the result at the starting point of your video, stopping the audience from scrolling their feed section and getting your entire video.

     Utilize Hashtags In Your Description Area

Rather than grabbing your followers to get your IGTV videos, hook your non-followers to watch your entire video by providing relevant and trending hashtags into your IGTV video description. Your video contents then show up on the page for that particular hashtag on Instagram. And also, people who follow that hashtag could get your IGTV video content.

     Utilize Your Brand Themes, Colors, Fonts, etc

It is just a different app but not a different brand. Already, it could be an annoying experience to get out of an app to watch other video content, so bring the experience more smoothly for your target audience. Let everyone know you are the same but just on a variant channel.

It means sticking to the same vibe, color, and tone as usual. It helps in bringing your IGTV video content to fit into your main feed too.

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