As a WordPress site owner, you need to make your blog SEO-friendly to increase its ranking on search engines. Good Google rankings and other major search engines will increase your blog’s perceptibility and attract more organic traffic. Use HubSpot gears on your WordPress website and join the two platforms without dealing with code.
Important Steps to Make Your Blog SEO-Friendly
Step 1: Select a Managed Hosting Service
Even before installing WordPress, you’ll want to choose the best WordPress hosting provider that can help defend and speed up your site. While safety and speed may not directly influence your ranking, a site that’s broken or slow will lead to bad user experiences and traffic losses. This eventually influences your site’s SEO.
Managed hosting is an outstanding choice for optimizing your site. Fundamentally, managed hosting means you share some of the responsibilities of running a blog with your hosting firm. The firm will frequently cache your site, run malware scans and day-to-day backups, close safety loopholes, and appraise your WordPress plugins and themes, among other purposes. In other words, an accomplished hosting provider helps you run a consistent, fast, and safe site.
Step 2: Choose an SEO-Optimized WordPress Theme
Did you notice that mobile devices accounted for 60 percent of organic search engine visits this year? And for this valued mainstream of search inquiries, Google displays the mobile-friendly outcomes first. That means you need a responsive theme to improve your site for both desktop and mobile devices.
You’ll also wish to deliberate on a theme’s code and design when making your assortment. A poorly coded or feature-rich theme can slow down your site, which will negatively influence your visitors’s experience and search ranking.
Step 3: Bring Up To Date Your Permalink Settings
A permalink is an enduring URL, or link to a specific post or page, on your WordPress site. By default, WordPress utilizes a plain permalink structure, which means your URLs will be haphazardly assigned a sequence of numbers and question marks to distinguish one from the other. This default setting works just fine but doesn’t help search engine crawlers or readers comprehend the content or value of your posts.
In just one click, you can alter your permalink structure to contain keywords that you’re targeting in your post. That way, search engines can read your URLs and determine whether your site has the answers to certain search inquiries.
Step 4: Generate XML Sitemaps
XML sitemaps are files that list every single page on your website so that search engines can simply find, crawl, and index your content. You can generate a sitemap manually, but the procedure needs a bit of coding. Then, there are sufficient sitemap plugins you can install to do the work for you.
After you generate your sitemap, you’ll put it on your web server and submit it to Google Search Console and Bing Webmaster. If you’re consuming HubSpot or another platform that automatically brings up-to-date your sitemap, you’ll need to update and resubmit it yourself any time you make a noteworthy modification to your site. This will make sure that search engines comprehend how your site is constructed so they can assess and rank it more easily.
Step 5: Page Titles and Meta Description Optimization
Page titles and meta descriptions are two significant aspects of SEO. Along with your URLs, they tell readers what they are supposed to learn by clicking on your post or page on search engine results pages (SERPs). They also help search engine crawlers determine the relevancy of your content and tie it to search inquiries.
To enhance your titles and meta descriptions, you need to contain the keywords you’re trying to rank for and meet the length requirements. Preferably, titles must be under 60 characters and meta descriptions under 160. If your title is longer, ensure to frontload your keywords. That way, your post will still be relevant to searchers even if the title gets cut off in SERPs toward the end.
Step 6: Image Optimization
Image optimization is a two-fold process. First, you need to make sure they’re appropriately sized and compressed to uphold your site’s speed and presentation. You can do this manually or use an image optimization plugin like Imsanity. Next, you want to make sure they contain alt text.
Alt text lets both search engines distinguish what the images are about, which allows search engines to better rank them in image outcomes pages. It can also aid your ranking on SERPs since Google now provides image consequences above text-based results for certain keywords.
Step 7: Content-relevant links
Internal links are indispensable to on-page SEO. By linking to your interrelated content, you help search engines find all of the content you own on a precise topic. This will increase your chances of ranking for the keywords connected with that topic. By linking to other supportive posts and pages, you’ll also provide your visitors with improved experiences and persuade them to stay on your site longer.
You can link your pages manually every time you produce a new post. Or you can use a plugin that automates your internal link construction procedure.
Step 8: Content Organization with Classifications and Labels
Another way to help both site engines and readers comprehend your site structure is to use classifications and tags to establish your content. With classifications, you can categorize your pages and posts into broad categories. You can then acquire more specifics with tags. Utilizing these taxonomies will also help visitors swiftly find the content they’re considering and help search engines comprehend the structure of your site.
Plugins to Make Your WordPress Blog SEO-Friendly
- Yoast SEO Plugin
- Elementor Page Builder Plugin
By utilizing WordPress’s built-in features or plugins, you can make your WordPress blog SEO-friendly. SoftCircles, LLC, is a US-based web development company in New York City that efficiently works on web development services. You must visit our website for more details.
