Nowadays, optimizing the mobile app store is more important than optimizing your website. App Store Optimizer optimizes mobile applications to increase the number of downloads. Just building an app and putting it on the Google Play Store won’t do. You need the right SEO strategy to evaluate your application. You can increase your app downloads by running proper ASO (App Store Optimization). Here we’re going to discuss the 8 SEO tips that will get your app more downloads. SEO tips
8 Tips to Get More App Downloads
So let’s get started with the 8 tips that can help you get more app downloads. Check out these 8 steps to a successful app launch.
- Eye-catching app icon: The app icon was the first thing that appeared on the App Store. Therefore, choose an attractive design that will attract users and convince them to download the application. Make sure you use a design that clearly serves the purpose of the application. Don’t try to make it too flashy.
- Social media reach: Create a social media profile for your company and set a profile for your app. Create conversations and reach out to your potential customers. Maintain good relationships with your customers. This can help spread word of mouth and generate more leads or downloads.
- Keyword-friendly app URL: To increase visibility, you need to enter keywords in the URL of the application. If you don’t make it eligible for keywords, it will be difficult to rate your app and get more downloads.
- Proper description: Include the necessary information for your application in the description. This can help users get an overview of the application.
- Optimizing your keyword usage: The use of keywords may or may not affect the success of your application in the market. Don’t just crack keywords at everything; hope for the best. Investigate which keywords caused the largest traffic growth and which users were targeted. The right mix of relevant words for each part of your app can maximize user conversion rates and thereby increase downloads from organic search results.
- Use A/B testing: A/BB testing is an effective way of determining the effectiveness of an application. This will help you find problems in your app, and you can fix them for a better user experience.
- User Reviews: User feedback is critical to the success of your application and should be viewed as a strategic marketing tool. You can set or reduce the app download conversion rate along with the total number of points. Remember to encourage user feedback and create a positive word-of-mouth campaign for your app.
- Promote the app: Promoting the application is the most important part; it will help you enter the online market. You can promote it on social media platforms, in feedback, using advertisements, etc.
