Search engine optimization is one of the strongest tools used in digital marketing.it improves the visibility of your websites, videos, or apps.
It helps in the following ways;
1.improves organic traffic and brings prospective leads to your website.
- enlarges viewer base for your videos
- escalates the number of app installations.
Hereby I am listing the top 10 ON page SEO techniques that will help you in higher ranking
- USE KEYWORDS
Using related keywords can help in identifying search volumes and can hit the bull’s eye by aligning your content with the audience’s search history. It helps you in writing relevant content according to what is being searched for instead of writing on random topics no one is reading.
It also helps in guessing the number of leads we can potentially get.
- HEADING AND META DESCRIPTION OPTIMISATION
Heading and meta description is the initial brief about your site to viewers in the index of search engines. You need to keep the heading and meta description of your site relevant to the keywords. they should be in the word limit accepted by the search engine or else there are high chances that exceeded word limit can get ignored in the final output.
- FOCUS ON LOADING SPEED
After you have visitors on your site, it is really important for a seamless and swift user experience. the loading speed of the site should not be more than 6 seconds. below are some ways to increase the loading speed
- compress the size of the images as much as possible
- remove the useless plugins
- webpage should be less than or equal to 3mb
- number of page’s requests should be less than 100
- avoid using iframes and flash in web pages
- use minimum java script
You should display the rating of your site just below the meta description to leave a good impact on the visitors. it helps in the following ways
- Rich visibility makes it easy for the customer to choose instantly.
- Boosts rank on search engine result page
- Increases click-through rate
- OPTIMISATION OF IMAGES
- Use alt text
- Compress image size
- Use a related name in accordance with the content for the image
- Use webp format images as it decreases the size furthermore than .jpg and is better recognized for webpages.
- MOBILE-FRIENDLY TEST
As a max percentage of user base is on mobile devices for searching, your site should be working fine on a mobile browser. you can check this function on any site available online, this gives you an edge and the analytics rates high for such sites.
- HTTPS SAFETY
Analytics rates high for those sites which have a safety feature. make sure your site is safe
- LINKING BETWEEN ARTICLES
There are 2 types of linking internal and external.
Interlinking your blogs internally on the site and externally on different sites increases your chances of appearing multiple times on the search engine.
- AVOID GRAMMATICAL ERRORS
Misspellings and grammatical errors can affect your credibility. Making such mistakes is unprofessional and you could always avoid making them by adding a plugin for checking it.
- CONTENT IS KING
Last but not least. content is the game changer.
all that SEO alone can do is very little if your content is not relevant or appealing to your audience. content should be well researched, impartial and should give value to the viewer.
Be it an image or a video or text it should be personalized and plagiarism-free.