Selling your home privately can be an exciting challenge for most people, but it can also be a daunting task, especially if you’ve never done it before. Even if selling your home privately is never as easy as you think, it’s an extremely realizable quirk to avoid paying thousands of dollars in commission to a genuine land agent. If you’re confident you can pull it off or just want to come up with the money to give it a go, you’ll be infatuated to know the ways in which you can present your house so that you receive a quick, hassle-free sale as well as the best sale price possible.
Here are several ways that you can publicize and sell your house privately:
Sell Your Home Privately: Tip No. 1: Internet
The Internet is probably the most used form of log-on for buyers looking for a home; therefore, you should have your house listed on the Internet, but probably on no more than two websites (any more than two is unnecessary). Unfortunately, the major sites, realestate.com.au and domain.com.au, don’t permit private sellers to list their houses for sale. However, there is a loophole: several private listing real estate websites actually subscribe as design tips to the above websites. Consequentially, if you list your home on these private listing sites, they’ll automatically list your house on whichever of the major two sites that you’re subscribed to (for a price). Then again, you can conveniently list your house for sale on a private sale website such as PrivateSales.com.au.
Sell Your Home Privately: Tip No. 2: Flyers and Leaflets
According to statistics, something like 80% of homebuyers purchase a house within 5 kilometers of where they currently live. This being the case, it’s a great idea to create your own flyers using Microsoft Word or Microsoft Publisher and have them printed professionally by a printer. Flyers are usually dirt cheap; consequently, shop around for the best deal. You’ll probably need just about 5,000 to make a splash in the area (in metropolitan areas), and something like 15,000 flyers would provide good coverage of your local area.
You can refer them yourself (if you have the time), or you could use a mailbox distribution company such as Salmat or PMP Distribution (these are Australia’s two largest distribution companies). Your cost of delivery will probably be a minimum of 5 cents per public notice under a clear delivery amount (say, 30,000). This is quite cheap, taking into account that you declare that you’d either have to lecture to them yourself (you could probably unaided take up a few hundred per day) or have to pay a commission to a real estate agent.
For ideas on how to design your flyers, helpfully copy the best ones that you get in the mail from the larger franchised agencies such as Ray White, LJ Hooker, etc. Recall to use a ‘catchy’ headline at the top of your flyers, e.g., Huge family home on a big 1200 sq m block’. Expect a 1% salutation rate on your flyers; e.g., dispatch 5,000 flyers, and you will likely get approaching 5 calls.