The best way to advertise your company online and reach out to a new audience is via making the best use of Google Adwords as they changed the name to Google Ads. Newly named Google Ads is the online advertising platform widely used by most organizations in the world. Google ads are owned and managed by, as the name suggests, Google. In Today’s blog, we are going to discuss Google ads updates 2021 and the new Google ads settings.
The advertisers who choose this platform in order to grow their business can reach out to people through two different networks.
- Search network
- Display network
Search network also refers to the paid network and also known as search engine marketing where the advertisers bid on the keywords and then get benefitted by every click on their ad shown on the search engine that matches with their bidding. Display network, on the other hand, is the option wherein the advertisers get a chance to visualize their company in banner-style or with other sizes.
Using this platform, though, may exhaust a good amount of your financial resources so small businesses tend to hesitate to expose themselves here. However, if you optimize this opportunity for better results and growth, you are likely to reach your goal with even a limited budget. Here are some new google ads quick tips for 2021 that’ll help you identify your Google Ads mistakes to avoid in 2021.
Best 5 Google Ads Tips For 2021
1. Regular Adjustments
This enables you to adjust your bid, i.e., increase or decrease bids according to what, when, and how people search. Bid modifiers can be applied to devices, locations, ad scheduling, etc. Advertisers regulate their bids up or down in percentages.
- Also Read: Basic Concepts, Key Terms of SEM
For example, if you want to bid more on desktop searches, you can change your bids to-20% for mobile devices. Likewise, if you want to increase bidding for mobile searches, you can change your bids to +20% for desktop devices.
2. Planned Geotargeting
Geotargeting is not only just showing your ads in your targeted locations but also refine the position where your ads appear by not including certain locations and regions.
You can even filter with this by regulating the bids to the specified areas using bid modifiers. Geotargeting improves your ROI by abating clicks from unqualified prospects (e.g., people from outside your service area, a range of people below a certain income brink, etc.).
3. Strategic Ad Scheduling
It is very important to figure out the best time of the day or night to show your Ad on the internet. Once you’ve done that, you can schedule it accordingly and be sure that it is accessed by potential viewers. This helps in increasing efficiency and also helpful when you have a limited budget plan.
4. Remarketing For Search Ads
Remarketing cannot be used for only displaying ads anymore. This feature allows you to mark search ads to those people who have already been to your site. Your ads will display when they visit websites, for the keywords that you have bid on. You can either attach RSLA lists to the pre-existing ad groups or create new groups that show ads only if the viewer is already on your remarketing list. To make it simpler, Google provides detailed instructions for setting up RSLA campaigns.
5. Don’t Avoid Add Negative Keywords
Your goal is to optimize your money on the Google ads to their full potential and reap the greatest benefits. If you don’t make a Negative keywords list, your plan might just not work so smoothly. Bidding on keywords means that you are paying for related searches based on match types. So, you might have a campaign that directly bids on the keyword- “web design”. But on choosing a broad match you might end up paying for keywords with a mix of those two words, like “WordPress web design”. Search terms are very useful but when taken a look at the list. You will notice a pile of junk that you might end up paying for. To not arrive at this situation, and you need to produce negative keyword lists on a regular basis.
We hope you will avoid these mistakes in the new Google ads. Stay connected with us to get the latest updates about new Google ads quick tips for 2021. Let’s know about the tips in the comment section. Don’t forget to follow us on our social media channels for the latest updates.